The Works Rebrand

Identity, Branding, Print Design, Web Design

For this project, each student was assigned a local business to rebrand. I was assigned a quirky little store called "The Works" located in downtown Kent, Ohio. The store is a collection of local artist's work, along with other miscellaneous things that really aren't found anywhere else. The store is one of a kind!

The identity mark I created was meant to represent all of the mismatched products in the store, created with a variety of different typefaces. All photography and hand-lettering was done by me! The website design is meant to connect the artist with their work so customers truly connect with the artists they are buying from.